Caremates Branding

CareMates is a digital companion for care providers — designed to make admissions, scheduling and oversight feel effortless. The identity had to feel warm enough to hold a hand, and technical enough to run a clinic

The mark resolves around a single idea: care is a continuous loop. A heart folds into an infinity, the checkmark hides inside it — connection and confirmation in one gesture

Client

CareMates

Role

Lead Designer

Time

2024

Process

Moodboard → Color → Logo → Brand System

Moodboard

Color

Future Purple

#5652FF
rgb(86, 82, 255)

Creative Pink

#FEBFFE
rgb(254, 191, 254)

Health Green

#18E4A2
rgb(24, 228, 162)

Infinity Blue

#0000D4
rgb(0, 0, 212)

Black

#000000
rgb(0, 0, 0)

White

#FFFFFF
rgb(255, 255, 255)

Logo

Concept

Mono outline ideation — monogram, droplet and gestural strokes within a frame

Dimension

Top concepts rendered as 3D ribbons in the brand gradient to test weight and presence

Final

Reduction to a CM lockup — the most compact, scalable form for product surfaces

Logo usage

Reversed on black, and over photography — the mark stays legible across brand touchpoints

Typography

Inter — a variable family designed for screens, with a tall x-height for readable mixed-case text

Typeface specimen: Inter in Bold, Regular, and Light weights with description of its screen-first design